1:1 ARTIST CAREER COACHING

Learn how the music industry operates and create a practical strategy based on your personal goals as an artist.

Defining an effective strategy to get your music released, heard and appreciated might be among the steepest challenges any artist faces. Especially today, with more noise than ever coming from artists, record labels to self-distribution, promotion companies and beyond.

The honest truth is that success depends on your own personal musical and other goals, your genre, the quality of your music, your commitment level and yes - who you know, or at least, know about.

After all is said and done, a practical strategy (where you play and how you win) along with a solid plan - backed by persistent execution is the only time tested formula to beating the odds.

Tropea offers 1:1 coaching sessions explicitly for this purpose.

With over 25 years experience working in the music industry as an artist, label-head, distributor and talent agent, Tropea founder Layne Fox is equipped to understand your vision and provide tactical guidance, planning and even accountability as you work towards achieving it step by step.

Each 1:1 coaching session lasts for 90- minutes

Lesson modules can be mixed and matched based on your individual needs.

Sessions can be booked individually or on a reoccurring basis. They can also be combined with other services we offer by devoting some time at the end of production or other coaching sessions.

Included with each lesson is a PDF take-away including topics covered which can be compiled into your own knowledge base for future reference.

Artist Development Topics

Goal Setting & Working Backwards

Define your artistic vision and explore the potential pathways to achieve it. This includes your artistic, financial and life-style goals. Are you determined to be a star, or is a sustainable career as an artist a more practical sohrt term goal?

How the Music Industry Really Works

Learn the differences between major & independent labels and the roles of other key players like distributors, retail outlets, media and everyone else. Understand why some artists rise to the top while most go unnoticed.

Self-Releasing vs. Record Labels

Is there a right answer? In most cases - yes. Both are potential pathways to success depending on your personal situation. Learn the differences, pro's and cons of each.

Finding Community & Building a Fanbase

Learn how to get your music heard and fans engaged organically, without pay-to-play scams or sacrificing integrity - by finding likeminded communities, getting engaged and building success from the inside - out.

Know Your Rights

Learn about copyrights for recordings, how performance rights and publishing works, which organizations you should pay attention to (e.g., ASCAP, SOUND EXCHANGE) and what all artists should be aware of as they build a catalog and release music commercially.

Get Your Money Right

99% of artist invest more in their craft than they earn. Learn why this happens, how to avoid it, and set yourself up to actually earn real money by creating multiple revenue streams that align with your artistic vision.